Making kids' eyewear hassle free
We make buying and replacing your child's glasses effortless - prescription on file, fresh pair at your door in days, no dramas!
It all started with a name
Emi is a family business from the Sutherland Shire, named after our little girl and built around the local community.We kept watching parents we know go through the same thing: their child breaks or loses their glasses, and suddenly it's an optometrist appointment, time off, and a week of squinting while they wait. It's a small thing that turns into a real hassle, over and over, for years.So we're building the fix. Buy your child's glasses from home, keep their prescription on file, and get a fresh pair whenever life happens to the last one, how good!Pain-free for you, and genuinely fun for them. Because the glasses a kid loves are the ones they'll actually wear.
How it works
01
Try them at home
We send a little kit of frames, picked for their age and style. They try them on the couch - not under fluorescent lights in a shop - and choose the pair they love.
02
Send us their prescription
Upload the current script from your optometrist. We keep it safely on file, so you never have to dig for it again.
03
We make their pair
Cut to their prescription, built to survive real kids, and on your doorstep in days.
04
We've got every pair after
Lost, broken, or grown out of it? Tell us in a tap and a fresh pair's already on the way. As their eyes change, we keep up.
Making kids' eyewear hassle free
Want to be one of our founding families?
We're opening Emi to a small group of Shire families first - early access, a real say in how it works, and a founding offer when we launch. Pop your email in and we'll be in touch.